EnContext Media Blog

Management

Former Mozilla Exec: Google Has Sabotaged Firefox For Years

Source: ZDNET (Link to article: https://zd.net/2ReeHAv) A former high-ranking Mozilla executive has accused Google of intentionally and systematically sabotaging Firefox over the past decade in order to boost Chrome’s adoption. He is not the first Firefox team member to come forward and make such accusations in the past eight months; however, his allegations span far …

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Don’t Be A Clutterbug: Personalized Emails Are More Welcome Than Batch-And-Blastby

Source: Ray Schultz – MediaPost (Link to article: https://bit.ly/3kaioDZ) Retailers are barraging inboxes with emails — and customers don’t like it, judging by The Cost of Annoying Customers With Email, an infograph by SmarterHQ. Of the top email clutter generators, 70% are retailers, the study says. That’s saying a lot, considering that 205 billion emails …

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Entrepreneurs Using YouTube More Than Anything To Learn New Tech Skills During Pandemic

Published: Sep 9, 2020 by Gabrielle Pickard-Whitehead In Small Business Trends (Link to article: https://bit.ly/2ZruoZU) Entrepreneurs are using the pandemic to improve technical skills. YouTube is proving to be the leading resource to help people sharpen technical skills. Among the top skills people are leaning is software, telecommunication, and digital media proficiency. These were the …

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7 Unusual Ways To Increase Your Audience Response

Source: By NANCY HARHUT published SEPTEMBER 9, 2020 – Content Marketing Institute Article Published by Content Marketing Institute (link to article: https://bit.ly/2ReBmwD) You’d like more people to respond to your emails. But do you feel sometimes like you’ve run out of ways to make that happen? Then you’ll want to test these seven unusual tactics. …

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5 Things That Cause Reasonable Consumers To Abandon Their Shopping Carts

Source: Entrepreneur.com – Lucas Miller (Link to article: https://bit.ly/3hdXMZu) Even the most educated, reasonable online buyers bail from time to time. Does this sound familiar? Here’s why. The data isn’t pretty. In 2016, the average cart abandonment rate was a whopping 77 percent. Then in 2017, it rose to 78 percent. Now, though the data’s …

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email, newsletter, marketing

How marketers can avoid poor customer service within the email industry

Customer service should be a core component of any business, but it has been on the decline in the email marketing industry. A lot that can be attributed to trying to do more with less in terms of both time and money resources, but also looking to monetize customer interactions. Not taking a wider perspective …

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office, office desk, laptop

12 Search Terms Local Business Owners Should Know

During a recent visit to a local flower shop, I visited with the owner about online marketing strategies, objectives, and tactics. She actively participates in social media marketing but finds search marketing too intimidating due to so much industry jargon. This article covers some of the basic search and website terms that can help local business …

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