EnContext Media Blog

Marketing

social media, twitter, linkedin

30 Effective Social Media Tactics Worth Testing for Yourself [Infographic]

You never know for sure which social media tactics are going to deliver for you. Even the task of defining “effective” is a challenge. Your definition of success may differ from, well, anyone’s. Social media evolves at the speed of screen flicker. There simply are no steadfast rules. So in order to find what works …

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handshake, regard, cooperate

Freemium models and digital services: When do you pull the ladder up?

If it wasn’t clear enough already, it’s painfully obvious now: if you’re offering a service you expect users to pay for, you need to give them a freemium option to begin with. But you might be losing out if you can’t upgrade your freemium base. Recent research from e-commerce provider Avangate, of 1000 consumers, makes …

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ecommerce, shopping, cart

Why customers are now your brand’s best salespeople

The consumer landscape has changed considerably in recent years, with customer expectations reaching unprecedented heights, pushed along by the uptake of social media. Businesses and consumers alike have acknowledged this shift. Survey results released last week revealed that 82 per cent of U.S business leaders believe customers have higher expectations compared to three years ago – with …

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creating, making, building

5 Simple Ways to Optimize Your Website for Lead Generation

Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in. (Unfortunately.) Instead, marketers and designers need to take a more strategic approach. In this post, we’ll go over some quick ways you can optimize your website for lead generation …

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social media, social, keyboard

The Basics of Growing Lead Conversions Using Social Media

A strong social presence is crucial to the success of online marketing, and social media is one of the best ways to build that online strength. If you’ve already been publishing content Facebook, Twitter, LinkedIn or other social platforms, you’ve completed the first step. Perhaps you’ve begun building up a decent following and your audience is starting to engage. …

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smartphone, movie, taking pictures

Cutting the Cord: Reach Millennials with Mobile

Millennials are the first generation of digital natives and have never known a world without the Internet. They depend on mobile devices more than any other demographic for information, communication and entertainment. They also make up a high percentage of the students to whom many colleges are marketing. Reaching millennials is a challenge for numerous …

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