As more and more people are wising up to the idea of researching before purchasing, the role of content as a primary marketing tool is growing. A couple of years ago, content was no more than a means to higher traffic and a “web master”‘s selling point to business owners reaching for a top …
Modern Content Marketing: A Trend Worth Following (Literally). Read More »
A study was recently published by SimilarWeb detailing the top 10 sites that grew their organic search traffic in 2015 compared to 2014. Roy Hinkis of SimilarWeb explains the study’s methodology: “To determine the biggest winners in year-over-year search growth we looked at the top 10,000 sites, judged by volume of traffic from organic search in of …
The Top 10 Winners in Organic Search Growth Year-Over-Year Read More »
Trying to make Leap Day into a federal holiday, Zappos’ closing its call center could have backfired. But it worked because it was strangely on brand. Yesterday was February 29, a very special day added due to the Gregorian calendar’s disparity with the solar system. Zappos is moving to make Leap Day even more special …
Google’s AdWords team announced they will now be offering 24-hour support on social media from Monday to Friday. Questions will be answered in English on Twitter, Google+, Facebook, and YouTube. Based on the back and forth communication on Twitter thus far, the team is quick to respond to questions, usually replying within a few hours. Here is …
Google to Provide 24-Hour AdWords Support Throughout the Work Week Read More »
Viewability, defined simply as the opportunity for an ad to be seen, has had a major impact on how marketers perceive performance. But there are some hard truths marketers must come to terms with. According to “Viewability: What Smart Marketers Need to Know”, a new guide on this topic from Quantcast, any marketer planning display or …
WordPress 4.4.2, a security update for all versions, is now available for download. WordPress is recommending that everyone update their sites immediately. Two security issues were found in WordPress 4.4.1 and earlier, including possible SSRF for certain local URIs, and an open redirection attack. Since these types of things fall outside my level of technical expertise, …
WordPress 4.4.2 Security Update is Out, Immediate Update Recommended Read More »
According to a report in Forbes on Wednesday, Microsoft’s Bing search engine has shifted to a continuous development cycle, with the company stating its previous development cycle was hindering innovation. Previously, Bing’s code deployments could take up to a month or longer, which was the same case with software builds. This led to programmers being afraid to even initiate …
Bing Shifts to Continuous Development Cycle, Making Up to 4000 Changes Each Week Read More »
Company will cut 15 percent of workers, simplify offerings for users and advertisers. Yahoo announced Q4 and full-year revenues. While earnings per share were in-line with expectations, revenues (ex-TAC) were down 15 percent. As expected the company confirmed that it would lay off 15 percent of its workforce and also announced a restructuring. During her earnings call …
Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan Read More »
Twitter’s homepage has been updated on mobile and desktop versions to give not-logged-in users a taste of what’s new in their country. Not signed into Twitter? Not everyone is — and Twitter recognizes that it can still create a custom user experience when one is not seeing tweets from people they follow. Logged-off users will …
Twitter Changes Home Pages To Give Timeline Of Top Tweets Read More »
In today’s special edition of Marketing Nerds, Executive Editor Kelsey Jones talks with GoDaddy‘s VP of Engineering, Charles Beadnall, and SVP of Domains, Mike McLaughlin, about some really cool stuff surrounding GoDaddy’s search engine, its effect on the company’s bottom line, and how it’s able to help their end users. Here are a few transcribed excerpts from our discussion, …
How Did GoDaddy Build Their Own Search Engine? A #MarketingNerds Exclusive Interview Read More »
