EnContext Media Blog

Technology

map, sail, sailor

Are You Digging Deeply Enough Into Geographic Optimizations For SEM?

Are you doing your due diligence when it comes to geographic optimizations? Columnist Amy Bishop shares tips to ensure your campaigns are running as efficiently as possible. Often when auditing accounts, we see that geography has been considered a “set it and forget it” type of setting. You can only target where you can target, …

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content marketing, writers, content writers

5 Crucial Content Creation Tactics You Might be Missing Out On

As a marketer, no time is like the present to ripen and boost your content strategy. As content marketing continues to grow and change, there are dozens of innovative, new content tactics developing that are proving to be very successful. Don’t miss out on some of the key ways that will help you make your content …

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wordpress, hand, logo

WordPress 4.4.2 Security Update is Out, Immediate Update Recommended

WordPress 4.4.2, a security update for all versions, is now available for download. WordPress is recommending that everyone update their sites immediately. Two security issues were found in WordPress 4.4.1 and earlier, including possible SSRF for certain local URIs, and an open redirection attack. Since these types of things fall outside my level of technical expertise, …

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analytics, charts, graphics

Bing Shifts to Continuous Development Cycle, Making Up to 4000 Changes Each Week

According to a report in Forbes on Wednesday, Microsoft’s Bing search engine has shifted to a continuous development cycle, with the company stating its previous development cycle was hindering innovation. Previously, Bing’s code deployments could take up to a month or longer, which was the same case with software builds. This led to programmers being afraid to even initiate …

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human, google, polaroid

Twitter Changes Home Pages To Give Timeline Of Top Tweets

Twitter’s homepage has been updated on mobile and desktop versions to give not-logged-in users a taste of what’s new in their country. Not signed into Twitter? Not everyone is — and Twitter recognizes that it can still create a custom user experience when one is not seeing tweets from people they follow. Logged-off users will …

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web design, domain, web

How Did GoDaddy Build Their Own Search Engine? A #MarketingNerds Exclusive Interview

In today’s special edition of Marketing Nerds, Executive Editor Kelsey Jones talks with GoDaddy‘s VP of Engineering, Charles Beadnall, and SVP of Domains, Mike McLaughlin, about some really cool stuff surrounding GoDaddy’s search engine, its effect on the company’s bottom line, and how it’s able to help their end users. Here are a few transcribed excerpts from our discussion, …

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