By Courtney Rosenfeld
Being a solopreneur is much like being an entrepreneur. The key factor that separates the two is that entrepreneurs typically have employees while solopreneurs do not. This means that, as a solopreneur, you are in complete control of virtually every aspect of your business.
While being your own boss provides you with unmatched flexibility, freedom, and control, being responsible for everything can quickly become overwhelming. It can even cause burn out and significantly harm your business venture. Since you only have so many hours in a day, consider how you can utilize freelancers and technology to grow your business. Here are some ideas for getting started:
Using Job Boards
Delegating tasks is essential when it comes to owning a business, even when it’s just you. To give yourself the time you need to develop and scale your business, think of any tasks and projects that could be handled by someone else. This could include administrative work, creative work, or any other type of work that is distracting you from being able to grow your company.
Then, hire freelancers . Unlike employees, you can hire freelancers to do a single task or project or to work under contract for a specific span of time. Whatever type of work you need to be done, using a good job board makes it easy to find qualified, reliable candidates.
Administrative tasks are all the little day-to-day jobs that help you keep your business organized. And they are critical to your success. This might include anything from scheduling appointments and answering calls to inputting data and invoicing customers.
The bad thing about administrative tasks is that they can take up a lot of your time—time that you could be using to develop ideas, promote your business, and cultivate your customer base. This is when hiring a freelance virtual assistant could prove invaluable.
Sure, there are online web-building tools that make it possible to create a decent-looking website when you have no experience. But going this route still takes a lot of time, and the chances of your website standing out among the crowd are slim to none. By hiring a professional web developer, you can focus on running your business while an expert creates your company a site that is beautiful, engaging, easy-to-use, and unique.
Having good content on your website and social media pages can do wonders for reaching your audience and growing your customer base. In fact, it’s almost imperative in this day and age. Consider hiring a freelance writer to provide you with articles and blogs that engage and inform your audience while showcasing your brand’s personality . Hiring a videographer and photographer can also pay off.
Tech-Based Apps and Software
There is also a lot of tech out there that can transform your business operations and leave you with more time to devote to growing your business. For example, project management and time tracking apps can help ensure that you and everyone you’re working with are staying on track and productive. Accounting and invoicing software can prove helpful, especially if you can’t hire a virtual assistant at the moment. And communication tools like video conferencing software and team chat apps can help your collaborations go smoothly.
If you’re a solopreneur (or aspire to be), learning how to best use the services of freelancers and technology can help your business thrive in the short-term and long-term. Remember to try online job boards to find qualified freelancers in administrative work, web development, content development, and any other jobs that you need to be done. And look into all the tech-based apps and software that can make your daily operations more efficient.