EnContext Media Blog

marketing, business, board

Every individual, small business and large enterprise will not only create content and engage on social media in 2016, but seek new ways to cut through the noise and stomp out the competition. So how do you ensure your brand gets the exposure needed to fuel growth? With the help of great tools,

artificial intelligence, brain, think

A director of market intelligence at a Fortune 50 company called me last week. He wanted my advice about how to recharge the competitive intelligence process in his company. I have been getting more calls like that in the last six months than in the last decade. It seems that

business, internet, web

Here’s why the Net Promoter Score remains a satisfaction metrics mainstay, and how it can be put to good use Brand advocates and ambassadors are invaluable these days, but it can be tough for marketers to determine which customers truly are satisfied and loyal enough to publicly sing a brand’s

email-57e9d5404e_1280

Source: Ray Schultz – MediaPost (Link to article: https://bit.ly/3kaioDZ) Retailers are barraging inboxes with emails — and customers don’t like it, judging by The Cost of Annoying Customers With Email, an infograph by SmarterHQ. Of the top email clutter generators, 70% are retailers, the study says. That’s saying a lot,

vote, crowd, conference

It astonishes me how many businesses don’t have a clue who their target market is. Sure, if you ask the head of sales who the target audience is, he or she may have an answer, but does this sales exec know why this is the target market? What problems this

content, marketing, website

Promoting irrelevant content to your customer base is as useless as bringing a knife to a gunfight. The question is no longer whether targeted content is a competition worth entering, but how to bring home the gold. With 86 percent of buyers “frequently” using mobile phones to access business-related content, it’s no wonder marketers

tiger, budgie, tiger parakeet

One of the most exciting and challenging issue in digital photography is the sharpening of images. This is the most complex issue since, no matter how good the shot maybe it will look “dole” or “artificial” if it isn’t sharpened properly. And while there are many ways to sharpen images,

caravan, trailer, soda fountain

We’re so used to seeing the big brands. We see their ad campaigns and outputs so often that we sometimes forget something really obvious: How did these big companies become big? Related: With Orgying Models and Public Breastfeeding, Are Equinox’s Latest Ads a Desperate Ploy or Pure Genius? Sure, many of them

stock-exchange-57e2d7414f_1280

Every year, the Financial Development Report from the World Economic Forum, provides a list of the world’s most influential and developed financial markets. The report, published on Bloomberg Business, is only in its second year but has already become a crucial resource for policy makers and investors alike. This year,

google, search engine, browser

What was highly speculated to be a Penguin update over the weekend was actually just a core ranking algorithm update. However, it may be different from past core updates, considering recent news that the core algorithm has been integrated with Panda. This news was first reported on by Jennifer Slegg who received