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facebook, social media, media

How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic? According to a new study released by Facebook this past December, Cross-Channel Planning: Making Search Work Harder, Facebook’s ads do drive search traffic – sometimes. This study summarized 23 “conversion lift” studies – which are Facebook’s bid to provide the digital ad business with a more holistic alternative to traditional last-click attribution – …

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signs, road signs, usa

Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game

See which brands will be airing ads on the most-watched sports night of the year, along with their campaigns, teaser ads and more. On February 7, two NFL teams will take the field to battle it out on the most-watched sports night of the year, but marketers know where the real competition is happening: the …

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triangle, quality, time

How to Write High Quality Clickable Ads (No Matter What Network You are On)

The whole PPC experience is frustrating. You want to throw your coffee mug against the wall, but that type of behavior is frowned upon in your co-working space. Your cost per click is too high to ever be profitable–certainly much higher than you were led to believe it would be. You wonder where all these mysterious …

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chalkboard, story, blogging

Choose the Right Topic If You Want to Make Money from Your Blog

Most people have heard of the success of Perez Hilton’s blog and that he makes somewhere between $200,000 to $400,000 each month blogging about the latest celebrity gossip. Success stories like Hilton’s might make the prospect of earning a fortune blogging seem real, but the truth is that it is hard work and not very many crack that …

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workstation, home office, computer

The Startup Marketer’s Guide to Sponsored Online Content

Today’s startup marketer may be aware that while creating a blog is an important first step in finding an audience, placing sponsored content in online publications can be an unrivaled catalyst for growing readership and finding qualified customers. Here’s how to find the right publishers, craft targeted content and track results: 1. Realize when native ads may bring a …

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puzzle, sense, nonsense

3 Questions to Ask When Deciding Between Content Marketing and Native Advertising

Magic vs. Bird. Brady vs. Manning. Coke vs. Pepsi. These battles are as divisive as they are decisive. Fans of each side are set with their arguments and ready to defend their positions, no matter how much opposition they take. A similar, impassioned fight is brewing in the world of marketing, as content marketing and …

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frogs, computer, google

September 1: Google’s Chrome Begins Auto-Pausing Flash Ads

Another nail in Adobe Flash’s coffin is getting hammered in today. Google is now beginning to pause Flash-based ads by default in its Chrome browser. Google announced the move to automatically pause plug-in content, including Flash ads, in Chrome in June as a way to speed up page loads and cut down on battery drain now that more content …

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