EnContext Media Blog

Holidays

coffee, cafe, tea

3 Lessons from Starbucks’ Red Cup ‘Controversy’

Starbucks, one of the largest and most visible corporations in the world, is again in the crosshairs of haters everywhere — or at least on social media. Fresh off recent controversies, such as last year’s pumpkin spice controversy or this year’s widely criticized RaceTogether campaign, the newest dissension seems to be far less contentious, though no less visible. …

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goods, night market, sell

How China’s Singles Day smashed global e-commerce sales records

Mobile, pre-sales marketing and a live television gala event starring James Bond, were just some of the elements making this year’s Alibaba Singles Day event another record-breaker. Alibaba Singles Day, China’s 24-hour online shop-a-thon, has smashed all e-commerce shopping records after raking in US$14.3 billion in gross merchandise volume (GMV) – a 60 percent increase …

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