EnContext Media Blog

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paper, business, finance

The Best Marketing Advice You’ve Never Received

My company sells sales-and-marketing software technologies. Really good ones. Customer relationship management applications. Bulk email services. Quoting software. Mobile apps. Outbound and inbound lead, opportunity and campaign management tools. We also help implement these technologies by providing design, training, customization, integration and development services. All for an hourly fee, of course. So are you looking …

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home office, workstation, macbook air

Take Advantage of These 6 Hidden Gems to Instantly Hijack More Leads

Lead generation is a pillar of a profitable business. What your business needs are clear sources that will generate more leads in activities you already engage in. You need to leverage channels greater than your own and find ways to build relationships. Let’s dive into six hidden gems you can start using today to hijack more …

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dollar, course, dollar exchange rate

How To Use Video Throughout The Buying Journey To Boost Conversions And Engagement

Don’t stop with a simple introductory video. Columnist Michael Litt explains how to create powerful content for every stage of the buying process. The play button is quickly becoming the most compelling call-to-action on the Web. Odds are you’ve been drawn in by that shiny triangle just begging you to click it. While many marketers …

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ecommerce, shopping, cart

Why customers are now your brand’s best salespeople

  The consumer landscape has changed considerably in recent years, with customer expectations reaching unprecedented heights, pushed along by the uptake of social media. Businesses and consumers alike have acknowledged this shift. Survey results released last week revealed that 82 per cent of U.S business leaders believe customers have higher expectations compared to three years ago – …

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creating, making, building

5 Simple Ways to Optimize Your Website for Lead Generation

Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in. (Unfortunately.) Instead, marketers and designers need to take a more strategic approach. In this post, we’ll go over some quick ways you can optimize your website for lead generation …

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social media, social, keyboard

The Basics of Growing Lead Conversions Using Social Media

A strong social presence is crucial to the success of online marketing, and social media is one of the best ways to build that online strength. If you’ve already been publishing content Facebook, Twitter, LinkedIn or other social platforms, you’ve completed the first step. Perhaps you’ve begun building up a decent following and your audience is starting to engage. …

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