EnContext Media Blog

mobile

iphone, smartphone, apps

Data Show Dramatic Shifts In Mobile Operating System Share Over Time

The latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone market, with 51 percent market share. Apple’s iOS is roughly 10 points behind. Microsoft’s smartphone market share is below three percent, and BlackBerry is at one percent. What’s more interesting than the month-over-month figures is the longer-term …

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phone, cell, cell phone

Connecting the dots in the cross-screen era: How marketers can navigate mobile targeting

Targeting users in a mobile environment is a constant challenge for marketers evaluating the pros and cons of the two main approaches to targeting. The UK is now a ‘smartphone society’ according to Ofcom’s 2015 Communications Market Report, which recorded that 33 per cent of internet users see their smartphone as the most important device …

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smartphone, movie, taking pictures

Cutting the Cord: Reach Millennials with Mobile

Millennials are the first generation of digital natives and have never known a world without the Internet. They depend on mobile devices more than any other demographic for information, communication and entertainment. They also make up a high percentage of the students to whom many colleges are marketing. Reaching millennials is a challenge for numerous …

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shopping cart, shopping, supermarket

Digital Estimated to Influence Half of In-Store Retail Sales

The research is based on the data provided by Deloitte Notes: Digital technologies influenced an estimated 49% of in-store sales last year ($1.7T), in line with previously-released projections and up from 36% the year prior, says Deloitte. Mobile’s influence, as expected, has been growing quickly, directly impacting 28% of in-store sales last year, accounting for about 57% of …

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