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Google to Provide 24-Hour AdWords Support Throughout the Work Week

Google’s AdWords team announced they will now be offering 24-hour support on social media from Monday to Friday. Questions will be answered in English on Twitter, Google+, Facebook, and YouTube. Based on the back and forth communication on Twitter thus far, the team is quick to respond to questions, usually replying within a few hours. Here is …

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WordPress 4.4.2 Security Update is Out, Immediate Update Recommended

WordPress 4.4.2, a security update for all versions, is now available for download. WordPress is recommending that everyone update their sites immediately. Two security issues were found in WordPress 4.4.1 and earlier, including possible SSRF for certain local URIs, and an open redirection attack. Since these types of things fall outside my level of technical expertise, …

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Bing Shifts to Continuous Development Cycle, Making Up to 4000 Changes Each Week

According to a report in Forbes on Wednesday, Microsoft’s Bing search engine has shifted to a continuous development cycle, with the company stating its previous development cycle was hindering innovation. Previously, Bing’s code deployments could take up to a month or longer, which was the same case with software builds. This led to programmers being afraid to even initiate …

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Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan

Company will cut 15 percent of workers, simplify offerings for users and advertisers. Yahoo announced Q4 and full-year revenues. While earnings per share were in-line with expectations, revenues (ex-TAC) were down 15 percent. As expected the company confirmed that it would lay off 15 percent of its workforce and also announced a restructuring. During her earnings call …

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Twitter Changes Home Pages To Give Timeline Of Top Tweets

Twitter’s homepage has been updated on mobile and desktop versions to give not-logged-in users a taste of what’s new in their country. Not signed into Twitter? Not everyone is — and Twitter recognizes that it can still create a custom user experience when one is not seeing tweets from people they follow. Logged-off users will …

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This week in digital: Periscope in your Tweets and apps in your Uber

This week’s news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. This week almost every major social network –  Facebook, Twitter, Pinterest and Snapchat – had something new to share. Here, we rounded up their major updates to help you keep abreast of what’s going on in the digital marketing space. Twitter integrates Periscope …

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Google’s Panda Now Part of Its Core Ranking Algorithm

What was highly speculated to be a Penguin update over the weekend was actually just a core ranking algorithm update. However, it may be different from past core updates, considering recent news that the core algorithm has been integrated with Panda. This news was first reported on by Jennifer Slegg who received direct quotes from Google itself confirming …

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Twitter Introduces New Ad Unit For Driving Conversations With Businesses

Twitter launched a new ad unit today designed to drive more back and forth conversation between businesses and Twitter users. These appropriately titled ‘conversational ads’ work by appending a call to action button to promoted tweets inviting people to tweet with the business using a customizable hashtag. Tapping the call to action button will open a pre-composed …

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