EnContext Media Blog

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Total Holiday E-Commerce: $69 Billion, Mobile $12.7 Billion — comScore

Mobile devices dominated the holiday shopping season, outpacing the PC in driving traffic to e-commerce sites and being used as shopping companions in physical stores. In addition, mobile commerce also grew significantly from 2014 (59 percent), though perhaps not as much as one might have anticipated. According to online measurement firm comScore, total digital commerce (mobile …

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30 Days Worth of Social Media Hacks and Experiments

If you’re curious for ways to grow your social media numbers, to have more success, to get more followers and more clicks, the absolute best piece of advice we’ve found is to keep trying new things. Always be testing. Need inspiration? I’ve drummed up 30 new, small, and simple experiments and growth hacks you can try this month to see …

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How Marketers can Achieve Emotional Appeal in a Cynical Multichannel World

Back in the pre-digital era, marketing was so much more straightforward. You needed great creative for a memorable TV ad; but then, it was a case of buying time on the one or two commercial terrestrial channels and maybe of reiterating some messaging in direct mail, print and/or outdoor display. Simple. It’s different now. The …

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How To Use Video Throughout The Buying Journey To Boost Conversions And Engagement

Don’t stop with a simple introductory video. Columnist Michael Litt explains how to create powerful content for every stage of the buying process. The play button is quickly becoming the most compelling call-to-action on the Web. Odds are you’ve been drawn in by that shiny triangle just begging you to click it. While many marketers …

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Freemium models and digital services: When do you pull the ladder up?

  If it wasn’t clear enough already, it’s painfully obvious now: if you’re offering a service you expect users to pay for, you need to give them a freemium option to begin with. But you might be losing out if you can’t upgrade your freemium base. Recent research from e-commerce provider Avangate, of 1000 consumers, …

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