EnContext Media Blog

sem

hook, check mark, yes

The Top 10 Winners in Organic Search Growth Year-Over-Year

A study was recently published by SimilarWeb detailing the top 10 sites that grew their organic search traffic in 2015 compared to 2014. Roy Hinkis of SimilarWeb explains the study’s methodology: “To determine the biggest winners in year-over-year search growth we looked at the top 10,000 sites, judged by volume of traffic from organic search in of …

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map, sail, sailor

Are You Digging Deeply Enough Into Geographic Optimizations For SEM?

Are you doing your due diligence when it comes to geographic optimizations? Columnist Amy Bishop shares tips to ensure your campaigns are running as efficiently as possible. Often when auditing accounts, we see that geography has been considered a “set it and forget it” type of setting. You can only target where you can target, …

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analytics, charts, graphics

Bing Shifts to Continuous Development Cycle, Making Up to 4000 Changes Each Week

According to a report in Forbes on Wednesday, Microsoft’s Bing search engine has shifted to a continuous development cycle, with the company stating its previous development cycle was hindering innovation. Previously, Bing’s code deployments could take up to a month or longer, which was the same case with software builds. This led to programmers being afraid to even initiate …

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web design, domain, web

How Did GoDaddy Build Their Own Search Engine? A #MarketingNerds Exclusive Interview

In today’s special edition of Marketing Nerds, Executive Editor Kelsey Jones talks with GoDaddy‘s VP of Engineering, Charles Beadnall, and SVP of Domains, Mike McLaughlin, about some really cool stuff surrounding GoDaddy’s search engine, its effect on the company’s bottom line, and how it’s able to help their end users. Here are a few transcribed excerpts from our discussion, …

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google, search engine, browser

Google’s Panda Now Part of Its Core Ranking Algorithm

What was highly speculated to be a Penguin update over the weekend was actually just a core ranking algorithm update. However, it may be different from past core updates, considering recent news that the core algorithm has been integrated with Panda. This news was first reported on by Jennifer Slegg who received direct quotes from Google itself confirming …

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bar, ipad, mockup

Google Gold: What You Need to Know About the Release of Google’s Full Search Quality Rating Guidelines

For the first time ever Google has released its Search Quality Evaluator guidelines and the result is 160 pages of SEO Gold. This release is now the most extensive, and arguably most insightful, look into how the Google algorithm works. Here is what you need to know. What Exactly are Google’s Search Quality Evaluator Guidelines? The Search …

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icon, media, social

Don’t Blame The Google Algorithm For Search Traffic Declines

Wondering why your site is experiencing a drop in performance? Columnist Winston Burton explores what to check before assuming it’s the result of an algorithm update. Predicting why organic traffic has declined year over year or month over month can be quite challenging, but it doesn’t have to be. I have seen many companies (and …

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