EnContext Media Blog

seo

entrepreneur, idea, competence

How to Double Your Website Revenue (Without Increasing Traffic)

Everyone knows the importance of search engine optimization. There are millions of pages on the web devoted to explaining the methodology necessary to increase traffic to a website. The real shame is many sites that are successful in driving traffic are failing at maximizing the revenue potential. Don’t be that guy. By applying a few simple, …

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map, sail, sailor

Are You Digging Deeply Enough Into Geographic Optimizations For SEM?

Are you doing your due diligence when it comes to geographic optimizations? Columnist Amy Bishop shares tips to ensure your campaigns are running as efficiently as possible. Often when auditing accounts, we see that geography has been considered a “set it and forget it” type of setting. You can only target where you can target, …

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google, search engine, browser

Google’s Panda Now Part of Its Core Ranking Algorithm

What was highly speculated to be a Penguin update over the weekend was actually just a core ranking algorithm update. However, it may be different from past core updates, considering recent news that the core algorithm has been integrated with Panda. This news was first reported on by Jennifer Slegg who received direct quotes from Google itself confirming …

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digital marketing, technology, notebook

6 Soft Skills that Today’s SEO Should Possess

It’s cliché to say that SEO is a changing field. By now, we all know that. Google’s world-dominating algorithm adjusts multiple times a day. Major algorithm updates make national headlines and spawn cottage industries and strategy shifts. What’s the obvious response to the ever-changing nature of SEO? The easy answer is this: Learn the new skills …

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seo, sem, marketing

An SEO’s Advice: the importance of fixing outbound links

As Bing and Google rule out more beloved link building strategies, marketers increasingly turn to supposedly “safe” strategies like broken link replacement (a form of “link reclamation”).  I’m not convinced this is as safe a link building strategy as its proponents want to believe, but so far the search engines are not hinting at future …

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bar, ipad, mockup

Google Gold: What You Need to Know About the Release of Google’s Full Search Quality Rating Guidelines

For the first time ever Google has released its Search Quality Evaluator guidelines and the result is 160 pages of SEO Gold. This release is now the most extensive, and arguably most insightful, look into how the Google algorithm works. Here is what you need to know. What Exactly are Google’s Search Quality Evaluator Guidelines? The Search …

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icon, media, social

Don’t Blame The Google Algorithm For Search Traffic Declines

Wondering why your site is experiencing a drop in performance? Columnist Winston Burton explores what to check before assuming it’s the result of an algorithm update. Predicting why organic traffic has declined year over year or month over month can be quite challenging, but it doesn’t have to be. I have seen many companies (and …

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