EnContext Media Blog

social

human, google, polaroid

Twitter Changes Home Pages To Give Timeline Of Top Tweets

Twitter’s homepage has been updated on mobile and desktop versions to give not-logged-in users a taste of what’s new in their country. Not signed into Twitter? Not everyone is — and Twitter recognizes that it can still create a custom user experience when one is not seeing tweets from people they follow. Logged-off users will …

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facebook, social media, media

How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic? According to a new study released by Facebook this past December, Cross-Channel Planning: Making Search Work Harder, Facebook’s ads do drive search traffic – sometimes. This study summarized 23 “conversion lift” studies – which are Facebook’s bid to provide the digital ad business with a more holistic alternative to traditional last-click attribution – …

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cell phone, phone, mobile phone

This week in digital: Periscope in your Tweets and apps in your Uber

This week’s news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. This week almost every major social network –  Facebook, Twitter, Pinterest and Snapchat – had something new to share. Here, we rounded up their major updates to help you keep abreast of what’s going on in the digital marketing space. Twitter integrates Periscope …

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iphone, smartphone, apps

Data Show Dramatic Shifts In Mobile Operating System Share Over Time

The latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone market, with 51 percent market share. Apple’s iOS is roughly 10 points behind. Microsoft’s smartphone market share is below three percent, and BlackBerry is at one percent. What’s more interesting than the month-over-month figures is the longer-term …

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startup, meeting, brainstorming

Twitter Introduces New Ad Unit For Driving Conversations With Businesses

Twitter launched a new ad unit today designed to drive more back and forth conversation between businesses and Twitter users. These appropriately titled ‘conversational ads’ work by appending a call to action button to promoted tweets inviting people to tweet with the business using a customizable hashtag. Tapping the call to action button will open a pre-composed …

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up, growth, success

The Online Marketing Myth That Hooks Every New Entrepreneur

Marketing is a practical necessity for all businesses — big, small, new or old. But, unlike other business needs that are fairly cut-and-dried (think accounting), marketing is a bit more qualitative in its approach. In fact, there are dozens, if not hundreds, of different strategies to choose from, and conflicting information can sometimes be an issue in trying …

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facebook, social media, chalk blackboard

Be the Shakespeare of Facebook: The Enormous Guide to Writing Spectacular Social Media Updates

Very few writers really know what they are doing until they’ve done it. – Anne Lamott This quote from Anne Lamott resonates with me quite a bit. I seldom know what I’m doing until I’ve done it. I also seldom know what other writers are doing either. I recognize what I enjoy reading … aaaaand I’ve little …

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