EnContext Media Blog

technology

cell phone, phone, mobile phone

This week in digital: Periscope in your Tweets and apps in your Uber

This week’s news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. This week almost every major social network –  Facebook, Twitter, Pinterest and Snapchat – had something new to share. Here, we rounded up their major updates to help you keep abreast of what’s going on in the digital marketing space. Twitter integrates Periscope …

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iphone, smartphone, apps

Data Show Dramatic Shifts In Mobile Operating System Share Over Time

The latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone market, with 51 percent market share. Apple’s iOS is roughly 10 points behind. Microsoft’s smartphone market share is below three percent, and BlackBerry is at one percent. What’s more interesting than the month-over-month figures is the longer-term …

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startup, meeting, brainstorming

Twitter Introduces New Ad Unit For Driving Conversations With Businesses

Twitter launched a new ad unit today designed to drive more back and forth conversation between businesses and Twitter users. These appropriately titled ‘conversational ads’ work by appending a call to action button to promoted tweets inviting people to tweet with the business using a customizable hashtag. Tapping the call to action button will open a pre-composed …

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seo, sem, marketing

An SEO’s Advice: the importance of fixing outbound links

As Bing and Google rule out more beloved link building strategies, marketers increasingly turn to supposedly “safe” strategies like broken link replacement (a form of “link reclamation”).  I’m not convinced this is as safe a link building strategy as its proponents want to believe, but so far the search engines are not hinting at future …

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blur, chart, computer

Advertisers need to regain power over programmatic trading

Advertisers are being kept in the dark about who is getting a share of their digital spend. More transparency is needed.  Digital advertising can be can be woefully ineffective and inefficient. Photograph: Cultura Creative/Alamy When it comes to marketing technology, the events industry is the place to be. This year saw the launch of the …

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phone, cell, cell phone

Connecting the dots in the cross-screen era: How marketers can navigate mobile targeting

Targeting users in a mobile environment is a constant challenge for marketers evaluating the pros and cons of the two main approaches to targeting. The UK is now a ‘smartphone society’ according to Ofcom’s 2015 Communications Market Report, which recorded that 33 per cent of internet users see their smartphone as the most important device …

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frogs, computer, google

September 1: Google’s Chrome Begins Auto-Pausing Flash Ads

Another nail in Adobe Flash’s coffin is getting hammered in today. Google is now beginning to pause Flash-based ads by default in its Chrome browser. Google announced the move to automatically pause plug-in content, including Flash ads, in Chrome in June as a way to speed up page loads and cut down on battery drain now that more content …

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