Everyone knows the importance of search engine optimization. There are millions of pages on the web devoted to explaining the methodology necessary to increase traffic to a website. The real shame is many sites that are successful in driving traffic are failing at maximizing the revenue potential. Don’t be that guy. By applying a few simple, …
How to Double Your Website Revenue (Without Increasing Traffic) Read More »
Recently, I wrote about four content ideas to help improve your local SEO, one of which dealt with adding a blog to your website. After the article had published, a question came from a reader about whether or not Facebook counts as a blog. In my response, which you can read here, I advised that it would …
Blogs: Starting Point for Effective Communication Read More »
It astonishes me how many businesses don’t have a clue who their target market is. Sure, if you ask the head of sales who the target audience is, he or she may have an answer, but does this sales exec know why this is the target market? What problems this market faces? What this market …
Performing local search engine optimization for franchise locations can be a real pain. Columnist Andrew Shotland explores some common issues for local search marketers, as well as solutions. If you like getting repeatedly punched in the face with a boxing glove on a mechanical arm, then working on a Local SEO program for multi-location franchises …
As a marketer, no time is like the present to ripen and boost your content strategy. As content marketing continues to grow and change, there are dozens of innovative, new content tactics developing that are proving to be very successful. Don’t miss out on some of the key ways that will help you make your content …
5 Crucial Content Creation Tactics You Might be Missing Out On Read More »
My company sells sales-and-marketing software technologies. Really good ones. Customer relationship management applications. Bulk email services. Quoting software. Mobile apps. Outbound and inbound lead, opportunity and campaign management tools. We also help implement these technologies by providing design, training, customization, integration and development services. All for an hourly fee, of course. So are you looking …
It’s Valentine’s season again. That time of year when sparks fly and love fills in the air. In honor of the big “V” — and because I love any excuse to use a cheesy metaphor — it’s the perfect time for you to take stock of your online marketing and ask yourself the question, “Am I romancing my …
The 4 Stages of Every Relationship — And Sales Funnel Read More »
There’s no doubt that 2015 was the year of Taylor Swift. Building off the success of her 1989 album release, Taylor’s world tour generated over $4 million per show — a small piece of her current empire. And that success rolls on: As the highest-earning musician in the world, Swift makes more than $1 million per day in revenue. Related: Why Taylor …
As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad formats. Mobile may have once been dismissed as a trend, but it’s clearly a tactic that’s here to stay, one so prevalent that it’s got its own trends. If you’re …
Our guide to the best and worst mobile ad formats Read More »
Lead generation is a pillar of a profitable business. What your business needs are clear sources that will generate more leads in activities you already engage in. You need to leverage channels greater than your own and find ways to build relationships. Let’s dive into six hidden gems you can start using today to hijack more …
Take Advantage of These 6 Hidden Gems to Instantly Hijack More Leads Read More »
