EnContext Media Blog

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Why e-commerce brands need native apps

Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. However, many in the industry believe that e-commerce companies should develop their own native app to stay ahead of the curve. For e-commerce companies, having a mobile website is a non-negotiable requirement. The real question is whether …

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Data Show Dramatic Shifts In Mobile Operating System Share Over Time

The latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone market, with 51 percent market share. Apple’s iOS is roughly 10 points behind. Microsoft’s smartphone market share is below three percent, and BlackBerry is at one percent. What’s more interesting than the month-over-month figures is the longer-term …

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101 Tools to Grow Your Business in 2016

There are many things that can contribute to business growth, but, more often than not, what tools businesses use can make a significant difference to the bottom line. Whether they’re looking for increased productivity, better customer service, easier billing, more professional looking content, or finding a tool that silently speeds up project completion, every business needs a solid …

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O&O: Gifts That Will Wow the Receiver, and What They Say About the Giver

Unless you are socially inept, the wow-factor is what you’re looking for when you give your holiday gifts. That perfect present that makes the recipient pause and say, “Wow!” But with a cornucopia of choices—including a seemingly endless stream of online offers — you need to consider what your gift is saying about you when …

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Looking Back, Looking Ahead: Reviewing The Top 3 Display Advertising Topics Of 2016

Columnist Rob Rasko takes a look at how last year’s predictions from a publisher survey panned out and shares what he expects lies ahead for marketers in 2016. In December of 2014, AdMonsters partnered with The 614 Group (my employer) to conduct a publisher survey to gain insight into the (then) current state of ad …

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