EnContext Media Blog

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Ever check out the pages of your favorite glossy magazine to be confronted with a gorgeous interior that leaves you feeling teeming with envy? Interior design is an absolute art form and those that get it right manage to create fabulous works of art all while making it seem completely

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HBO Max may be new to the streaming world, but they are coming out extremely aggressive with their exclusive content. With so many options for streaming it makes sense that this already giant in the industry would pull no punches and deliver great content. Over the last few years (prior

google, search engine, browser

What was highly speculated to be a Penguin update over the weekend was actually just a core ranking algorithm update. However, it may be different from past core updates, considering recent news that the core algorithm has been integrated with Panda. This news was first reported on by Jennifer Slegg who received

bank note, euro, bills

It’s time to dig below the surface of your PPC account to see if relevant search terms are wasting money. Columnist Amy Bishop shows what to look for and how to use the data to your benefit! There’s never a bad time to look for efficiencies within your account. Of

Rate Hotels

The hotel you stay in can completely make or break any holiday. While the right hotel will provide you with a comfortable base of operations in which to relax and ton of amenities, the wrong hotel can make you uncomfortable and potentially even unsafe – souring your impression of an

seo, optimization, search engine optimization

While the general quality of online advertising is on the up, if the take up rate for adblockers is anything to go by (there were 198m adblocker users at last count), we’re still not getting it quite right. We know that ads are here for the foreseeable future – they support the free

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2020 did one thing that could be seen as a silver lining in what is otherwise a dumpster fire of a year, it gave us time. Time to sit and think, dwell on our life, binge watch television or finally read that book we have been staring at on our

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Collaboration is the new hit word, being used by organizations, involving small startup companies all the way up to mega-corporations such as NASA. Open source projects are the future, concentrating the creative powers of individuals across the world and expediting the innovation process. Whereas Technology, Business and even Social Media,

amazons

You’ve no doubt heard of Amazon Prime and maybe even scrunched your brow in confusion about why a person would pay to be a member of the site just to shop. The truth, however, is that this membership can be wonderful and actually save you money from year to year.

bouquet, flowers, purple

Unless you are socially inept, the wow-factor is what you’re looking for when you give your holiday gifts. That perfect present that makes the recipient pause and say, “Wow!” But with a cornucopia of choices—including a seemingly endless stream of online offers — you need to consider what your gift

interaction, social media, abstract

These days, we are more entrenched in media than we ever have been. Most of us will spend our evenings playing games, watching TV or watching films. On a special occasion, we might head to the cinema. At work meanwhile, we are constantly online, reading stories and turning them into

vote, crowd, conference

It astonishes me how many businesses don’t have a clue who their target market is. Sure, if you ask the head of sales who the target audience is, he or she may have an answer, but does this sales exec know why this is the target market? What problems this