EnContext Media Blog

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ecommerce, shopping, cart

Why customers are now your brand’s best salespeople

The consumer landscape has changed considerably in recent years, with customer expectations reaching unprecedented heights, pushed along by the uptake of social media. Businesses and consumers alike have acknowledged this shift. Survey results released last week revealed that 82 per cent of U.S business leaders believe customers have higher expectations compared to three years ago – with …

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creating, making, building

5 Simple Ways to Optimize Your Website for Lead Generation

Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in. (Unfortunately.) Instead, marketers and designers need to take a more strategic approach. In this post, we’ll go over some quick ways you can optimize your website for lead generation …

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social media, social, keyboard

The Basics of Growing Lead Conversions Using Social Media

A strong social presence is crucial to the success of online marketing, and social media is one of the best ways to build that online strength. If you’ve already been publishing content Facebook, Twitter, LinkedIn or other social platforms, you’ve completed the first step. Perhaps you’ve begun building up a decent following and your audience is starting to engage. …

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smartphone, movie, taking pictures

Cutting the Cord: Reach Millennials with Mobile

Millennials are the first generation of digital natives and have never known a world without the Internet. They depend on mobile devices more than any other demographic for information, communication and entertainment. They also make up a high percentage of the students to whom many colleges are marketing. Reaching millennials is a challenge for numerous …

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shopping cart, shopping, supermarket

Digital Estimated to Influence Half of In-Store Retail Sales

The research is based on the data provided by Deloitte Notes: Digital technologies influenced an estimated 49% of in-store sales last year ($1.7T), in line with previously-released projections and up from 36% the year prior, says Deloitte. Mobile’s influence, as expected, has been growing quickly, directly impacting 28% of in-store sales last year, accounting for about 57% of …

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