EnContext Media Blog

E-Commerce

Prescriptive Analytics Tools That Are Shaping Big Data

We have previously written how prescriptive analytics is both driving a new era of Big Data and pointing to the future of business growth. However, while prescriptive analytics points to a bold period in the evolution of Big Data, how can businesses leverage it today?  For those unfamiliar with prescriptive analytics, it aims to build on predictive analytics to change …

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Technical SEO Solutions to Increase Your Rankings

As we have previously discussed, technical SEO is becoming increasingly important to website owners and webmasters. Alongside traditional SEO, websites that embrace both sides of optimization boost their chances of better rankings on search engines. That said, how does technical SEO work in the real world and what solutions are driving its growing popularity?  In the …

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Why Technical Optimization is Increasingly Important for SEO

Website owners are always told that Search engine optimization (SEO) is an essential part of digital marketing, and that’s true. However, it is not the only tool you have at your disposal to attract visitors and drive conversions. When building an all-round SEO plan, digital marketers can get bogged down and miss opportunities to expand their horizons.   Let’s be clear, …

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Prescriptive Analytics Are Driving A New Era of Data Analytics

Big data has opened many doors for businesses, providing analytics that give a deep dive into various aspects of operations. However, Big Data so often also leaves businesses with a lot of unanswered questions. Data analytics is fantastic for getting information, not so much for providing solutions and recommendations. It’s a diagnosis without a prescription.   Business analytics has relied on a two-prong …

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Former Mozilla Exec: Google Has Sabotaged Firefox For Years

Source: ZDNET (Link to article: https://zd.net/2ReeHAv) A former high-ranking Mozilla executive has accused Google of intentionally and systematically sabotaging Firefox over the past decade in order to boost Chrome’s adoption. He is not the first Firefox team member to come forward and make such accusations in the past eight months; however, his allegations span far …

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Don’t Be A Clutterbug: Personalized Emails Are More Welcome Than Batch-And-Blastby

Source: Ray Schultz – MediaPost (Link to article: https://bit.ly/3kaioDZ) Retailers are barraging inboxes with emails — and customers don’t like it, judging by The Cost of Annoying Customers With Email, an infograph by SmarterHQ. Of the top email clutter generators, 70% are retailers, the study says. That’s saying a lot, considering that 205 billion emails …

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Entrepreneurs Using YouTube More Than Anything To Learn New Tech Skills During Pandemic

Published: Sep 9, 2020 by Gabrielle Pickard-Whitehead In Small Business Trends (Link to article: https://bit.ly/2ZruoZU) Entrepreneurs are using the pandemic to improve technical skills. YouTube is proving to be the leading resource to help people sharpen technical skills. Among the top skills people are leaning is software, telecommunication, and digital media proficiency. These were the …

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7 Unusual Ways To Increase Your Audience Response

Source: By NANCY HARHUT published SEPTEMBER 9, 2020 – Content Marketing Institute Article Published by Content Marketing Institute (link to article: https://bit.ly/2ReBmwD) You’d like more people to respond to your emails. But do you feel sometimes like you’ve run out of ways to make that happen? Then you’ll want to test these seven unusual tactics. …

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5 Things That Cause Reasonable Consumers To Abandon Their Shopping Carts

Source: Entrepreneur.com – Lucas Miller (Link to article: https://bit.ly/3hdXMZu) Even the most educated, reasonable online buyers bail from time to time. Does this sound familiar? Here’s why. The data isn’t pretty. In 2016, the average cart abandonment rate was a whopping 77 percent. Then in 2017, it rose to 78 percent. Now, though the data’s …

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