EnContext Media Blog

Marketing

Prescriptive Analytics Tools That Are Shaping Big Data

We have previously written how prescriptive analytics is both driving a new era of Big Data and pointing to the future of business growth. However, while prescriptive analytics points to a bold period in the evolution of Big Data, how can businesses leverage it today?  For those unfamiliar with prescriptive analytics, it aims to build on predictive analytics to change …

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Technical SEO Solutions to Increase Your Rankings

As we have previously discussed, technical SEO is becoming increasingly important to website owners and webmasters. Alongside traditional SEO, websites that embrace both sides of optimization boost their chances of better rankings on search engines. That said, how does technical SEO work in the real world and what solutions are driving its growing popularity?  In the …

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Why Technical Optimization is Increasingly Important for SEO

Website owners are always told that Search engine optimization (SEO) is an essential part of digital marketing, and that’s true. However, it is not the only tool you have at your disposal to attract visitors and drive conversions. When building an all-round SEO plan, digital marketers can get bogged down and miss opportunities to expand their horizons.   Let’s be clear, …

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Prescriptive Analytics Are Driving A New Era of Data Analytics

Big data has opened many doors for businesses, providing analytics that give a deep dive into various aspects of operations. However, Big Data so often also leaves businesses with a lot of unanswered questions. Data analytics is fantastic for getting information, not so much for providing solutions and recommendations. It’s a diagnosis without a prescription.   Business analytics has relied on a two-prong …

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Why Instagram Is The Only Social Platform Your Startup Needs

Social media has come a long way since its inception. Today there are dozens of different social platforms, with new ones continuing to appear every year — TikTok is just one example of a new platform that has carved a space in the social media world. But despite that, Instagram remains a popular and effective …

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31 Startup Statistics for Smart Future Entrepreneurs

Startups are the main pillars of the modern business economy; they bring jobs, innovation, dynamics, and many solutions (to common problems) to the table. Startup statistics show us how the world is changing, reminding us how both Apple and Twitter were once startups and that Uber is only 10 years old. So, whether you want …

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