EnContext Media Blog

dart, target, hits

Current Situation & Objective A cutting edge eDocument company engaged with TopRank Marketing to develop a content campaign targeting specific audiences in order to increase brand awareness. The goal of the campaign was to increase visibility of the brand as a leading alternative to Adobe products. This client sought to expand

office, home, glasses

Many businesses utilize website analytics to determine their site’s overall traffic and visitor count. Analytics can also include many other useful metrics — top ranking pages, popular landing pages, and visits from paid search and online advertising — data that is not only crucial for judging a site’s success but

mobile phone, smartphone, app

What is the most effective channel and the best strategy to reach consumers in today’s market? According to research, email newsletters tailored for mobile is a recipe for success. A quick show of hands – or rather – a show of comments below; how many of you have clicked on

new year's eve, christmas, discounts

By denouncing the practice of opening on Thanksgiving, retailers are getting in the public’s good graces and boosting their e-commerce efforts as holiday shopping becomes more digital. Last month, REI announced that it would be closed on Black Friday, giving all 12,000 employees a paid day off. The outdoor brand’s

hand, write, marker

Contributor and link building expert Eric Ward discusses why manual link building will stand the test of time, despite popular predictions to the contrary. I recently read an article titled, “SEO Practices That Will Become Obsolete By The End Of 2016,” on (what is normally) a highly respected site. The author

binary code, binary, binary system

On October 14, Google announced it no longer recommends the Ajax crawling scheme they published in 2009. Columnist Mark Munroe dives into the question of whether this means you can now count on Google to successfully crawl and index an Ajax site. Web designers and engineers love Ajax for building

coffee, cafe, tea

Starbucks, one of the largest and most visible corporations in the world, is again in the crosshairs of haters everywhere — or at least on social media. Fresh off recent controversies, such as last year’s pumpkin spice controversy or this year’s widely criticized RaceTogether campaign, the newest dissension seems to be far less

success, business woman, career

Nearly a quarter, 23 percent, of Americans worked from home in 2014, according to a recent Bureau of Labor Statistics survey. If you’re one of the lucky few that enjoys the ability to work from anywhere you like, the following tools will help keep you productive — no matter where you are: 1.

wordpress, blog, software

Today, brands are facing enormous pressure to produce a quantity of quality content on a consistent basis. Unfortunately, resources and budgets often don’t support that need. One area that many companies are still investing in is sending team members to industry events. Not only are these events full of valuable information, but they present

chalkboard, story, blogging

Most people have heard of the success of Perez Hilton’s blog and that he makes somewhere between $200,000 to $400,000 each month blogging about the latest celebrity gossip. Success stories like Hilton’s might make the prospect of earning a fortune blogging seem real, but the truth is that it is hard work and

chess, chessboard, strategy

If you follow digital marketing, Derek Halpern needs no introduction. The insightful, intelligent posts he publishes to his Social Triggerswebsite are so widely recognized that he’s able to boast of more than 300,000 subscribers who anxiously await his updates. But I wanted to know more about him than just the stats of his

goods, night market, sell

Mobile, pre-sales marketing and a live television gala event starring James Bond, were just some of the elements making this year’s Alibaba Singles Day event another record-breaker. Alibaba Singles Day, China’s 24-hour online shop-a-thon, has smashed all e-commerce shopping records after raking in US$14.3 billion in gross merchandise volume (GMV)

online, shop, marketing

Each year, holiday marketing seems to start earlier and earlier – but is it too early? Use this guide to determine when to start your email, social and search this holiday season. Many marketers consider the moment that Halloween ends as the unofficial start of the holiday season – but

notepad, tablet, table

Grab a slice of cake. You can now sing “Happy Birthday” without risking a lawsuit. A U.S. federal judge dismissed Warner/Chappell Music’s copyright claim of the birthday tune and placed “Happy Birthday to You” into public domain on Tuesday. The company has been enforcing the copyright since 1988, when it

pencil, notes, chewed

Where do you see yourself in five years? Will you be a workaholic on Wall Street, living the simple life in America’s heartland or will you be a successful entrepreneur with a million-dollar business? If you are reading this article, I am guessing your answer is the latter. While trendy

monitor, binary, binary system

Bring your data in-house and raise your internal analysis skills to fish a rich picture out of the data ocean.  A man flyfishes in Cuba. Pick from your data smartly to get the most out of a sea of noise. Photograph: Alamy In today’s world, one thing that marketers are

blur, chart, computer

Digital advertising can be can be woefully ineffective and inefficient. Photograph: Cultura Creative/Alamy Advertisers are being kept in the dark about who is getting a share of their digital spend. More transparency is needed. When it comes to marketing technology, the events industry is the place to be. This year

growth, progress, graph

As entrepreneurs we can often feel like the deck is stacked against us when it comes to the digital world. We don’t have the same budgets as our massive competitors, nor do we have the army of marketers that they can employ. So how can a small- or medium-sized business,

business, internet, web

Here’s why the Net Promoter Score remains a satisfaction metrics mainstay, and how it can be put to good use Brand advocates and ambassadors are invaluable these days, but it can be tough for marketers to determine which customers truly are satisfied and loyal enough to publicly sing a brand’s

typing, computer, desk

Data management platforms (DMPs) are becoming the marketers’ tool of choice according to new research from Oracle Marketing Cloud and ExchangeWire. Their study show that DMPs are becoming an essential tool – rather than an early adopter advantage – for marketers who want to better organise, make sense of and