EnContext Media Blog

phone, cell, cell phone

Targeting users in a mobile environment is a constant challenge for marketers evaluating the pros and cons of the two main approaches to targeting. The UK is now a ‘smartphone society’ according to Ofcom’s 2015 Communications Market Report, which recorded that 33 per cent of internet users see their smartphone

social media, social, network

When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the

ux, design, webdesign

A lot of marketing advice is available online, some of it extremely helpful, some of it outright incorrect. The Internet can be a double-edged sword: Information is readily available and easy to access, but not all of it is good advice. To begin to address that problem, I took five popular

workstation, home office, computer

Today’s startup marketer may be aware that while creating a blog is an important first step in finding an audience, placing sponsored content in online publications can be an unrivaled catalyst for growing readership and finding qualified customers. Here’s how to find the right publishers, craft targeted content and track results:

puzzle, sense, nonsense

Magic vs. Bird. Brady vs. Manning. Coke vs. Pepsi. These battles are as divisive as they are decisive. Fans of each side are set with their arguments and ready to defend their positions, no matter how much opposition they take. A similar, impassioned fight is brewing in the world of

businessman, finger, touch

Major retailers are failing to capitalise on the opportunities offered by email marketing, a new six month study has found. The Customer Communications Report 2015, from strategic multichannel consultancy Practicology tracked the email newsletter activity of almost 100 retailers over a six month period and found several areas where big

online marketing, internet marketing, digital marketing

Back in the pre-digital era, marketing was so much more straightforward. You needed great creative for a memorable TV ad; but then, it was a case of buying time on the one or two commercial terrestrial channels and maybe of reiterating some messaging in direct mail, print and/or outdoor display.

frogs, computer, google

Another nail in Adobe Flash’s coffin is getting hammered in today. Google is now beginning to pause Flash-based ads by default in its Chrome browser. Google announced the move to automatically pause plug-in content, including Flash ads, in Chrome in June as a way to speed up page loads and cut down on battery

home office, pc, computer

These observations are based on data collected via AppNexus’ advertising index for Q2 2015. Use these insights to make informed inferences about the future of digital marketing. The ad tech business is naturally a forward-looking and future-oriented one. We’re all interested in the next big innovation around the corner because

apple, iphone, mobile phone

In a note to advertisers on Wednesday, Google appeared to be instructing them how to bypass Apple’s new App Transport Security. However, the issue is complicated and won’t be resolved for some time. Here’ a 30,000 ft view. Website advertising on the Internet has become a complicated affair. By coincidence,

arrows, growth hacking, hand

Content marketing has all the necessary ingredients to be called an investment. It’s a long-term strategy, it takes time to realize the return, and the goal is positive ROI. While there are a lot of strategies for making content effective, one of the less talked about topics is onboarding content

particles, color, monitor

An appealing website design is important, but you can’t lose sight of what your website is really for: to convert traffic into lead-form submissions, phone calls, physical-location visits, contact-form submissions and sales. Without these actions, your business will not generate revenue. Naturally, the more conversions your website produces, the more revenue your

question mark, pile, questions

Today I’d like for you to take off your content marketing hat and put on a different kind of hat — your product hat. You’re likely already contributing to your company’s product in a very significant way— through the content you’re creating for an audience that’s hungry to learn about the product

ecommerce, online, marketing

If you’ve ever signed up for a gym membership, then you’re already well aware of the power of sunk cost effect. Basically, every time you sigh and grumble your way to the gym to power up the elliptical, you’re falling prey to this phenomenon that says we’re reluctant to pull

graph, growth, finance

We’ve all been there. You have a website, a customer acquisition team, and a really great product — but people aren’t getting on board. Or worse yet, they hop on, check things out, and jump ship. But it doesn’t have to be this way. There are ways to turn visitors into customers — you just have

dollar, course, dollar exchange rate

Don’t stop with a simple introductory video. Columnist Michael Litt explains how to create powerful content for every stage of the buying process. The play button is quickly becoming the most compelling call-to-action on the Web. Odds are you’ve been drawn in by that shiny triangle just begging you to

social media, twitter, linkedin

You never know for sure which social media tactics are going to deliver for you. Even the task of defining “effective” is a challenge. Your definition of success may differ from, well, anyone’s. Social media evolves at the speed of screen flicker. There simply are no steadfast rules. So in

artificial intelligence, brain, think

A director of market intelligence at a Fortune 50 company called me last week. He wanted my advice about how to recharge the competitive intelligence process in his company. I have been getting more calls like that in the last six months than in the last decade. It seems that

diary, ipad, write

Everyone says that a blog is essential for business growth, but anyone who’s ever been tasked with running one knows that it can be difficult to keep it going. The need to create new, original, and insightful content on a regular basis can be a hassle, but it’s an important

handshake, regard, cooperate

If it wasn’t clear enough already, it’s painfully obvious now: if you’re offering a service you expect users to pay for, you need to give them a freemium option to begin with. But you might be losing out if you can’t upgrade your freemium base. Recent research from e-commerce provider